New Raugh Furniture
2004
Zittel began to develop the ideology of Raugh in 1998 as an attempt to embrace human imperfection (or “human nature”) rather than reform it. The first step was a manifesto called “Rules of Raugh.” Raugh is pronounced "raw," but does not necessarily mean raw. While "raw" suggests a more natural or original state, "Raugh" describes the way that something becomes "undone" over time and as the result of repeated lived experience. One of the rules of Raugh is that that, “Because all materials ultimately deteriorate and show signs of wear, it is important to create designs that will look better after years of distress.” The carved plywood furniture that addresses this goal is intended to look better with years of wear and tear.